Check out thy latest addition into my arsenal of shoes!

I’ve been posting about my new adidas BOOST running shoes so often but never got a chance to sit down to actually answer all your questions and properly introduce you to it.

 So here it is, finally! No surprises for guessing what’s in the bag! 😀 😀

So a while back, I got invited by adidas Malaysia to spend my afternoon in Pavilion KL to attend a very exciting launch. Being an adidas girl myself, I wasted no time in making my way there that sunny arvo.

With fellow social media influencers and the adidas Malaysia team.

 Shawn and I waiting for the excitement to unfold.

Before we knew it, dancers in a multitude of colours showcased a unique stretching/warm-up and running themed flash mob for the launch of the brand’s latest running breakthrough Energy BOOST™.

With the sudden burst of energetic workout movements by several dancers, onlookers were surprised to see a group emerge to kick off the flash mob.

From the outdoor concourse, the flash mob crew began leading the crowd in joining them to BOOST their run.
They ran in slow-motion, beckoned all the on-lookers to follow them into the mall and cheered “BOOST YOUR RUN! with every step.

Shoppers were treated to mystery gift vouchers by the dancers

while trailing the mall with cheers of “BOOST your run!”

Here’s a video of the exciting day out! 😀

Watch it, it’s super fun and I bet you would feel the rush too!

The crowd was intrigued by the commotion and followed the colourful flash mob crew’s lead.

It was a hive of activity and a roar of cheers and noises alike!

 Upstairs we go!

 Decked in full adidas gear, I too decided follow suit to run in slow-motion and yell

BOOST YOUR RUN!

We arrived at the entrance of the adidas store.

Really, where else did you think they would be taking you, huh? 😀

 They then continued their energetic dance moves as I looked on.

(and took a selfie in the process!)

Throwing a fantastic conclusion, they paved way for the crowd to enter adidas’ premises.

It’s shopping time! And here’s the main star of it all…

 The all-new range of Energy BOOST running shoes by adidas.

The new Energy Boost collection comes in eight new exciting colourways, four for women and four for men, respectively. This is just the general colour inclination though! I like “boy” colours too, you know. LOL!

Take a look at some of the colours on display:

Gorgeous babies!

I don’t know about you, but when it comes to my sneakers, I’m all for the eye-catching, attention-grabbing, coffee-spilling, trip over your treadmill while admirin’ my shoes kind of colours. Haha!

Here’s my box! Guess what color adidas picked out for me?

At that point I was really crossing my fingers hoping it wasn’t a dull or a boring colour.

 I was thrilled when I opened the box! Looks like the folks at adidas Malaysia really know me well.

Thanks guys! Much love.

Allow me to introduce and show you what these ground-breaking kicks are all about.

But first, let’s put it to test!

 I began the run at a speed of 7 and a 0 inclination on the treadmill in the adidas store

Based on an innovative process developed by adidas’ partner BASF, the world’s leading chemical company, solid granular material (TPU) is literally blown up and turned into small energy capsules which make up the shoe’s distinctive midsole.

The energy return is provided by energy capsules in the midsole which store and release energy so efficiently that runners feel the difference from the first moment they put the shoes on.

The shoe’s upper features adidas Techfit technology with highly durable and elastic polyurethane, providing optimal comfort and support to the entire foot while in motion.

A stretch, breathable mesh material offers the fit of a sock, while engineered powerbands across the upper provide targeted support and stabilise the foot where needed when moving. The revolutionary cushioning material also maintains its performance in almost any conditions, at unparalleled levels and over hundreds of kilometres

Additional adidas technology featured in the Energy Boost includes a special mid-foot support frame which cradles the foot in place, an extended TORSION® system from heel to toe which helps to minimise roll for more stability; an adiwear outsole which reduces wear in key sole areas and extends the life of the shoe; and an external heel counter which maximises the heel fit and comfort during  the run.

Increased the speed to about a level 10 and an incline of 3.

I could definitely feel the obvious springy bounce!

It sure made me take a wider and bigger stride with each step I take whilst running. I experienced the remarkable boost that the Energy BOOST tech prides itself on. After several times using it to date, can testify that they really did more than walk to talk. They ran! 😛

When tested at extreme temperatures from +40 to -20 degrees Celsius, BOOST™ foam performs more consistently and does not lose its cushioning properties like standard EVA. BOOST™ also maintains its key characteristics better over its lifetime than the comparable EVA midsole.

 There was even an experiment area for us to test the technology out first-hand.

Previously, I used to train barefoot or with my adidas’ flexible lightweight shoes

– the Adipure 360 which I’ve previously blogged about.

They used to be my favorites! But now I’ve got a new favorite.

My bright pink Energy BOOST of course! 😀

However, both have their mighty strengths for differing routines.  I use the

Adipure 360 mainly for circuits, crossfits, TRX and strength training.

 While I run and sprint more with the Energy BOOST.

Even during circuit trainings, I loved how the Energy BOOST pushed me to push even harder.

Imagine having rocket launchpads at your feet. You catch my drift.

To me, the Energy BOOST is really versatile!

Also, as a runner myself, the BOOST™ foam material and brilliant cushioning technology really stole my heart.

I’m an overnight roadrunner now!

The new colourful Energy Boost collection retails at RM550 and is available nationwide at all adidas Sport Performance as well as concept stores in Pavilion KL, Suria KLCC, The Gardens, Empire Mall Subang and Paradigm Mall.

BOOST™ cushioning is also available in previous versions of running shoes – adistar and adizero running footwear.

Get yours to boost your run now – on your mark, get set, GO! 😀

Being a fitness/sports enthusiast & a gym junkie, I do own several pairs of running, hiking, sports & gym shoes which I often wear for the different workouts I do.

More often than not, our feet is the most neglected part of our body; which is why I am a firm believer of investing in the best pair of workout shoes so as to give them the comfort they (and we!) deserve.  

Stay back!

I have the kick-ass power of Adidas' new adiPure 360 on my feet 

This multi-purpose & super-bendable pair of shoes is something every fellow gym bug would love to own

Adidas threw several roadshows around Klang Valley & East Malaysia to celebrate its launch!

When Adidas first launched it's brand new adiPure 360 training shoe,

I was invited to attend their official launch held at the main concourse of Pavilion KL.

This was what I was wore that afternoon.

I decided to come decked in my favourite gym-wear as I was also heading to the gym right after.

Jessicat wears : Top -to-toe by Adidas

Clearly, I'm an Adidias fan, eh? 

I was excited to see what Adidas has in store for us with the launch of their new footwear range.

Surely it was going to be something that all gym enthusiasts would kill for! 

Maggy and I. We both love working out real hard & nasty 

The afternoon kicked-off when the team from the Adidas management shared with us some very detailed product knowledge on conceptualizing the technology for the shoes, crafting of it and all the way up to the results.

It was set to give rise to an amazing user experience when gym junkies (like me!) put them on during our workouts. 

She explained to us more about the adiPure 360 design-wise

While he explained more about the dynamics and the support it gives our feet

You know how most sports have footwear designed specially for the sport itself, right?

Basketballers wear basketball shoes, runners have their running spiked shoes, hikers have their hiking boots

Well, Adidas' new adiPure 360 is designed primarily for gym usage!

Two of my favorite colours from the adiPure 360 range!

These shoes uses super light and flexible materials; featuring the latest in technology to support multi-directional movements, like lunges, squats, leg curls, aerobics and so on. 

Fitness & wellness instructor Yu Jin sharing how this shoe works best for gym workouts

The anatomically designed shoe provides comfort and support throughout every move we bust in the gym.

adiPure 360 allows our feet to move as nature intended – almost as if barefoot! – but still giving our feet the protection it needs during our strenuous workouts.

This allows us to get the most out of our workouts by helping us in natural strength building, agility and balance. Muscles work harder that way! 

They now have a Men's version & a women's version too!

Combat fighters, dancers and gym instructors were present during the event to showcase the dynamics of the adipure 360 training shoes on stage!

They performed an energetic workout demo which included Yoga,a Body Combat and MTV Dance.

You can watch the action right here :

httpv://youtu.be/Vuap3of9wAA

OPPP OPPP OPPP!!

Clearly, the design and overall flexibility of the adiPure 360 helps in promoting unrestricted movement and harnesses the body's mechanics, also aiming to strengthen the muscles in the feet, toes, ankles and lower legs.

   The Adidas team with their bright-coloured Adidias gym attire and of course, the adiPure 360

I love how their feet come together in such a haphazard manner, uniting all the colours of the adiPure360 into a wonderful image of teamwork.

They were such an active and lively bunch too! 

When it was lunchtime, Adidas Malaysia gave us all a lovely treat at Dome's Cafe directly adjacent to the main concourse. 

My Spicy Prawn Aglio Olio

Some friends I bumped into that afternoon! 

With some more fellow fitness enthusiastic friends at the event!

Looks some lovely photos with Amber as well

Maggy, Yu Jin and I

They've even had an interactive game for us to play to test out the adiPure 360! 

I was supposed to step on each correct answer (something like Dance Dance Revolution!)

Haha! So much fun 

Prior to wearing these amazing pair of training shoes, I always fear my sports shoes would give way at the part (it has already started to fray!) where it is bent to the maximum when I do my warm-ups, lunges, interval hill climbing and squats. 

Finally, a shoe that is born for the gym. I can do all my workouts in peace

I went directly to the gym with my new gym shoes and put it on immediately.

Was so pleased with it! My kickbacks, lunges, squats, jumping jacks, burpees, core planks, leg curls, crunches and even running on the treadmill was a breeze like never before! 

Putting my new adiPure 360 to test… it sure was worth it!

I'm this much closer to my goals. Come on.. you can do this, Jess! 

For once, I felt like I wasn't wearing a thing! 

The adiPure 360 was light and unobstructing, yet gives me a very good grip when I lift weights or run on the treadmill.

It felt so soft when my toes rubbed against the interior of the shoe and its material hugged my feet like second skin. 

Loving my brand new adiPure 360 gym shoes 

Thanks Adidias! 

You've come up with such a brilliant idea! So glad the adiPure 360 was designed with the gym in mind – it is music to the ears of my fellow gym rats and I! 

It was so snug and flexible, adapting to all my movements to the maximum 

You can get yours at RM350 from all Adidias stores.
They were so quick, I checked it out on the day itself..it was already launched & ready for sale!

Hello hello! It's Sunday again & I'm feeling so energized!

All pumped up from today's gym session but my legs feel like complete jelly at the moment. 

I'm a work in progress. 

Well I guess that's whatchu get from insane, merciless core trainings & floor workouts of crunches burpees, front planks, leg-lifts, push-ups, lunges, sit-ups, squats yesterday and straight on to today's high-intensity Body Combat session as well as more crunches & planking. 

I think I over-exert myself sometimes 

Which is why I only drink Horley's Sculpt protein shakes to restore the protein I need from all those mad workouts

Today's choice of gym shoes: Adidas Adipure 360 for Body Combat & floor workouts! Thanks Adidas Malaysia 

I need a massage to relieve my tired muscles. Pronto! 

Oh and I think I've said this before, I eat like a pig but I train like a hunting dog.

I can never say no to mamak food. Oh the delicious curry, tandoori chicken, spices & thosai

We all gotta reward ourselves sometimes. Heh. heh. heh.

My treats include chocolate, milkshakes & cheese cakes. 

So if you're feeling kind or want to fatten me up with anything like how the 'Hansel & Gretel' witch tried to do to Hansel, you can make me a happy girl 

Which was exactly what the wonderful peeps at Pizza Hut Malaysia did last Tuesday.

I was invited to the Pizza Hut Cheesy 7 Red Carpet party!

They blindfolded me while I sampled the Cheesy 7 pizza – which was a much-speculated comeback.

(Full blogpost coming soon!)

What I wore for the night! 

After sinfully good food, I always I burn off what I eat – if not at least half of the consumed calories.

Let's kick some arse.

And the gym has always my second home since 2007 

Yes, I'm emphasizing the year I became a gym rat, because lately, I've had many people asking me "So what made you so into fitness & gym all of a sudden?"

  You asked the question five years too late, baby. 

My answer would be – NOTHING. Because I've always been into health & fitness.

Throughout all these years as a fitness junkie, I've never shared my routines nor workout photos before. (I think the most obvious is my constant tweeting and Foursquare check-ins into various gyms and parks).

So, I hope you guys don't ask me the same question anymore pretty please T__T

Here's a Thai restaurant I'd like to recommend – Restoran Aroma Thai @ Damansara Perdana

Tom Yam Seafood soup, Pineapple Rice, Thai-style Curry Beef, Pandan Chicken & Cashewnut Prawns

They all tasted authentic and each were reasonably priced around the range of RM8 – RM20

Attended the Topshop Members Day party on a Thursday night

Major love for polaroids! Always wanted a polaroid camera 

My Thursday was quite eventful. It was spent undergoing a very special procedure for my hair.

It is the Brazilian Keratin Treatment  This is only available at A Cut Above hair salons!

I daresay it was the best & most professionally done treatment for my recently-damaged hair

(Full blogpost coming soon!)

The gorgeous & talented Winnie Loo also gave my hair a magical touch with her expertise at haircuts

She gave me a very bold & edgy new asymmetrical hairstyle – just the way I like it

Can't wait to blog about the entire experience at A Cut Above!

I had so much fun with dearest Winnie experimenting new & unconventional looks for me.

Dinner Thursdate with boyfieKon at Chilis Bar & Grill @ Mid Valley Megamall right after

He had the Jalapeno Steak Quesadillas while I had the Chicken Club Tacos 

More healthy homemade goodness when I stormed my kitchen as usual.

Take a look!

Fresh garden salad & Thousand Island dressing

Fluffy omelette with Old El Paso salsa & lots of ground pepper!

Friday's breakfast!

Cornflakes with fat-free yoghurt & apple slices

It's Friday night! Off to shimmey down & usher in the weekend with some electronic music at Zouk Club KL!

Feeling a lil punkass tonight 

KLCC hey hey!

I don't know about my fellow Malaysians but even after living in this country all my life, I never fail to be amazed at our very own iconic KLCC Petronas Twin-Towers, which was once the world's tallest building! 

Partied my Friday night away at Sidney Samson LIVE in Malaysia at Mainroom, Zouk Club KL

RIVER! RIVER! RIVERSIDE… *bleeeeeep*!

Had so much fun with the buddies 

Sidney Samson dropped beats from Swedish House Mafia, Skrillex, David Guetta, Zedd, Steve Aoki apart from his very own original tracks. Heck, he even surprised us with several old skool, hip-hop/rap music!

On second thought, it's pretty obvious that he's a fan. He even had a Snoop Dogg T-Shirt on 

Oh did you know (or even bother to know) that every Saturday is NO PLASTIC BAG DAY at Tesco?

Well, now you do… and you better be prepared!

The last thing you'd wanna do is to lug all your groceries by hand, all the way to your car LOL. For the first time, I actually remembered and brought along two large non-woven environmental friendly bags with me 

Spent my Saturday night being Bob the Builder with bestiePam

Was busy fixing a new shoe rack for our my collection of shoes!

Hey, they need a nice pedestal to sit prettily too 

Let me introduce to you my (now) neatly displayed, happy family of 55 pairs of my favorite footwear!

High-heels, wedges, stilettos, flats, peep-toes, slingbacks, boots,

sneakers, high-tops, runners, gym shoes & flip-flops! 

Will be sharing a panorama photo of both mine and bestiePam's shoe collection soon!

I know, don't freak out.

Some girls collect handbags, make up, perfume, stuffed animals, soap bars… and the list goes on.

I told you I'm a caterpillar. I have too many feet & all of them want a pair of shoes to wear 

httpv://youtu.be/zXspm7k7juE

Song of the week that came just in time! That's some epic dubstep right there

BoyfieKon is blasting it in our living room right this very moment & totally got me hooked 

Another thing I did this week that I just have to share is…

HAHA! I TRAILED A SPEEDING AMBULANCE FOR THE FIRST TIME!!

You know how people follow/tailgate ambulances because every vehicle will make way for them?

Well, I've seen lotsa motorists do it, and since I've always wanted to take advantage of the ambulance's emergency lane, I did. It was cool how everyone gave way to me too  (It works. I arrived my destination in half the usual time)

That's all for this week. G'night, dearies. Dream of unicorns and rainbows tonight, aight? 

Make sure you're well-rested to tackle your next seven days with gusto!

Much love,

Jessicat

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The Sunday Times is a new once-a-week series; published every Sunday night to recap the highlights of my week, capture what piques my interest and to share recommendations for to-go places and to-eats throughout the week.

Check out the entire series here : The Sunday Times edition.

Some of the photos are posted instantly on my Instagram, Twitter, Tumblr & Facebook on the go.

So follow me to get instant updates and pretty photos of the sights & sounds all around!